Without data such as name, company and location, you will be very limited with your personalized communication. Ask for the right information upfront: Great personalization starts way before you hit the ‘send’ button.Outside of using the customer’s name, here are a few more tips to help you get started with personalization: Most email service providers (ESP) offer this within their functionality and this tactic alone will improve your campaign performance.įor example, email subject lines that are personalized with a recipient’s first name can increase open rates by 16% higher open rates.Ĭonsidering that 47% of all emails are opened because of subject line alone, that’s a sure fire way to get more eyeballs on your email. The simplest form of personalization is to address the reader by name. This means that by personalizing your emails, you stand out against the competition. Let’s break this down into numbers we can all understand:īack in 2019, a research found that email marketing generates $0.08 in revenue per email.īut if you send out an email campaign to 500,000 subscribers, you can generate up to $40,000 in revenue.īut, if you use personalization in your emails, you can expect a lot more!Īccording to new research, Personalization can generate $20 in ROI for every $1 invested.ħ0% of brands do not use personalization within their email marketing strategy. It’s also why more than 35% of all product sales come from recommendations (both via email and on screen).Īnd it's not just Amazon that have seen these kinds of results through personalization.Ī study by Experian found that personalized emails deliver 6x higher transaction rates! Jeff Bezos understands the value of emails and has been known to read through customer complaints. Jeff Bezos, Amazon’s CEO is an email mastermind. It's key to of the overall customer experience. To Amazon, email marketing is not just another marketing channel. (randomly generated)", but "You might like these (based on my purchase history)". It's not "Dear valued customer", but "Dear Steven". Personalization means that you use customer data to create a personalized message.Ī great example of a company that does personalization well is Amazon. When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber.
When you follow these email marketing strategies, email will become your most important channel too! 5 strategies for better email marketing campaigns Here, we will share the best email marketing strategies you can use to achieve extraordinary results through email marketing. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.Īnd on average, for every $1 you spend on email marketing, you can expect a return of $42. It's because it brings in the results and delivers the best marketing ROI:Įmail marketing outperforms all online marketing strategies, including SEO, PPC, and content marketing!Īn email marketing strategy is an important part of any marketing strategy. In fact, for the very best online marketers’ email marketing is their go-to marketing channel. What worked five years ago, now no longer works.īut it's still a key player to any marketing strategy. This figure is expected to reach 376 billion daily emails by the end of 2025.Įmail marketing strategies have changed over the years. More than 319.6 billion emails are sent daily.